SOS Leadership & Strategy Secrets Every Salon Needs!
Discover What's Really Blocking Your Growth
Leadership & Strategy Secrets Every Salon Needs!
Discover What's Really
Blocking Your Growth
Looking back, as 20/20 is always hindsight, and indeed 2020 - 2024 have been transformational years for many of us. Are you back to 2019 figures, are you ahead, or behind?
As a salon director, I can tell you that we've put everything to the test in the last 5 years, and many business strategies that worked before do not work now!
But... many tried and true traditional approaches have grown our salon, and for my salon coaching clients as well.
Most salon owners ask the question-
HOW DO I GROW MY BUSINESS?
But sadly, few find the time, money, energy, and resources to put the answers into a course of action that will actually show results.
I promise I understand this dilemma and no judgment.
The question becomes...When are you going to work
on your business with strategies that improve your bottom line?
Looking back as 20/20 is always hindsight and certainly 2020 - 2024 has been transformational years for many of us. Are you back to 2019 figures, are you ahead or behind?
I can tell you as a salon director for our salon, we put everything to the test in the last 5 years and many business strategies' that worked before do not work now!
But... many tried and true traditional approaches have grown our salon and for my salon coaching clients as well.
Most salon owners ask the question-
HOW DO I GROW MY BUSINESS?
But sadly, few find the time, money, energy, and resources to put the answers into a course of action that will actually show results.
I promise I understand this dilemma and no judgement.
The question becomes...When are you going to work
on your business with strategies that improve your bottom line?
The Best
Single Strategy to Increase Sales-Online Booking
Consumer prefer to book appointments online! 60-67% choose online booking over phone calls and text. Are you offering online booking for your clients?
80% Millennials utilize online booking
40% of appointments are booked after hours
Highly valued for convenience, and eliminating hold times
The results are in...clients want to book online
Watch SOS Strategy One on the results from Salon A on online booking.
" We had no idea how much money we were leaving on the table, by not letting new clients book online. Our worries about booking the wrong service were silly, when Bonnie laid out the 5 point plan of how to set up and launch this growth opportunity. We were amazed at our growth and the convenience our clients expressed."
Watch the Strategy One Video to see the results!
The Best
Single Strategy to Increase Sales-Online Booking
Consumer prefer to book appointments online! 60-67% choose online booking over phone calls and text. Are you offering online booking for your clients?
80% Millennials utilize online booking
40% of appointments are booked after hours
Highly valued for convenience, and eliminating hold times
The results are in...clients want to book online
Watch SOS Strategy One on the results from Salon A on online booking.
" We had no idea how much money we were leaving on the table, by not letting new clients book online. Our worries about booking the wrong service were silly, when Bonnie laid out the 5 point plan of how to set up and launch this growth opportunity. We were amazed at our growth and the convenience our clients expressed."
Watch the Strategy One Video to see the results!
The Easiest
Way to Increase Revenue!
Consumers are driven to spend more on something by a combination of factors including psychological needs like status, perceived value, quality, convenience, social influence, scarcity, fear of missing out (FOMO), and brand loyalty
Sell more to your already loyal customers!
The easiest way to sell is while they are already in the chair.
Stay in the Empathy to Expert role to maintain trust
The really do want to know what is best for their hair!
Watch the Strategy Two Video to see the results!
Watch SOS Strategy Two on the results from Salon B on Increasing Average Service Ticket.
" Our team did not want to upsell, they stated it felt salesy. Once Bonnie shared her gifts of how to actively listen to the clients desires, wishes and problems and provide solutions not just educate them, our sales went up by a lot! It was so easy to see the growth, the team was excited and felt a new level of professionalism."
The Easiest
Way to Increase Revenue!
Consumers are driven to spend more on something by a combination of factors including psychological needs like status, perceived value, quality, convenience, social influence, scarcity, fear of missing out (FOMO), and brand loyalty
Sell more to your already loyal customers!
The easiest way to sell is while they are already in the chair.
Stay in the Empathy to Expert role to maintain trust
The really do want to know what is best for their hair!
Watch the Strategy Two Video to see the results!
Watch SOS Strategy Two on the results from Salon B on Increasing Average Service Ticket.
" Our team did not want to upsell, they stated it felt salesy. Once Bonnie shared her gifts of how to actively listen to the clients desires, wishes and problems and provide solutions not just educate them, our sales went up by a lot! It was so easy to see the growth, the team was excited and felt a new level of professionalism."
SOS ACTion Planning Your Growth
It's never too late to start your SOS Strategy Plan! Double Digit Growth is Waiting
Grow Your Top 5 KPI's
Increase
-Service Sales → Elevate every guest experience to increase your service value
-Retail → Prescribe with purpose products that support every style.
-Retention → Deliver consistency that keeps clients coming back.
-Rebooking → Secure their next visit before they leave your chair.
-Referrals → Turn happy clients into your best marketers
-Reviews → Ask for feedback, earn loyalty, and build your brand voice."
Lead Your Team
Coaching Growth
-Systems → Create structure so your team can thrive.
-Incentives → Motivate performance with meaningful rewards
-Recognition → Celebrate progress to fuel continued excellence
-Communication → Lead with clarity, listen with intention
Brand-Ease
Marketing
Marketing
-Simplify Your Story
-Amplify Your Brand
-Find Your Voice.
-Show Your Value...With Ease
SOS ACTion Planning Your Growth
It's never too late to start your SOS Strategy Plan! Double Digit Growth is Waiting
Grow Your Top 5 KPI's
Increase
-Service Sales → Elevate every guest experience to increase your service value
-Retail → Prescribe with purpose products that support every style.
-Retention → Deliver consistency that keeps clients coming back.
-Rebooking → Secure their next visit before they leave your chair.
-Referrals → Turn happy clients into your best marketers
-Reviews → Ask for feedback, earn loyalty, and build your brand voice."
Lead Your Team
Coaching Growth
-Systems → Create structure so your team can thrive.
-Incentives → Motivate performance with meaningful rewards
-Recognition → Celebrate progress to fuel continued excellence
-Communication → Lead with clarity, listen with intention
Brand-Ease
Marketing
Marketing
-Simplify Your Story
-Amplify Your Brand
-Find Your Voice.
-Show Your Value...With Ease
Is Your Leadership
Secretly Sabotaging Your Salon's Success?
Did you know that according to Harvard Business review 80% think they are better than average leaders?
This can lead to significant pitfalls, stifling growth, avoiding empathic dialogues with your team and dismal constructive feedback. This inflated self-assessment deteriorates your culture and diminishes accountability.
Take the SOS Leader Quiz now and get the results immediately!
Emerging Leader
Do you feel overwhelmed by the
many hats you're wearing in your business?
Not feeling connected with your team in the way you'd like?
Collaborative Leader
Are you feeling stuck on how to scale your business that is barely growing?
What is next for you in a leadership capacity to reach the next level.
Transformational Leader
Your leadership is transformational and influences others through deep emotional connection.
Is it time to get certified in the skills that allow your next of opportunity for growth?
Is Your Leadership
Secretly Sabotaging Your Salon's Success?
Did you know that according to Harvard Business review 80% think they are better than average leaders?
This can lead to significant pitfalls, stifling growth, avoiding empathic dialogues with your team and dismal constructive feedback. This inflated self-assessment deteriorates your culture and diminishes accountability.
Take the SOS Leader Quiz now and get the results immediately!
Emerging Leader
Do you feel overwhelmed by the
many hats you're wearing in your business?
Not feeling connected with your team in the way you'd like?
Collaborative Leader
Are you feeling stuck on how to scale your business that is barely growing?
What is next for you in a leadership capacity to reach the next level.
Transformational Leader
Your leadership is transformational and influences others through deep emotional connection.
Is it time to get certified in the skills that allow your next of opportunity for growth?
Join Today Inside
The SOS Backroom Lounge
Where salon owners & managers gather for real talk, real growth.
Your Private Space for Real Salon Solutions
The SOS Backroom Lounge is a supportive membership designed exclusively for salon owners and managers ready to tackle their toughest challenges without the overwhelm. Inside this private community, you’ll get straightforward, no-fluff strategies and tools to build a stronger team, improve communication, and create a salon culture that lasts.
Say goodbye to guesswork, burnout, and one-size-fits-all advice. With monthly bite-sized trainings, real-time coaching drop-ins, and a vault of practical resources, the Backroom Lounge makes leading your salon easier, clearer, and more confident.
Whether you’re struggling with team retention, setting boundaries, or building trust, the SOS Backroom Lounge meets you where you are — giving you real talk, real growth, and real support to
lead with calm and clarity.
Join Today Inside
The SOS Backroom Lounge
Where salon owners & managers gather for real talk, real growth.
Your Private Space for Real Salon Solutions
The SOS Backroom Lounge is a supportive membership designed exclusively for salon owners and managers ready to tackle their toughest challenges without the overwhelm. Inside this private community, you’ll get straightforward, no-fluff strategies and tools to build a stronger team, improve communication, and create a salon culture that lasts.
Say goodbye to guesswork, burnout, and one-size-fits-all advice. With monthly bite-sized trainings, real-time coaching drop-ins, and a vault of practical resources, the Backroom Lounge makes leading your salon easier, clearer, and more confident.
Whether you’re struggling with team retention, setting boundaries, or building trust, the SOS Backroom Lounge meets you where you are — giving you real talk, real growth, and real support to
lead with calm and clarity.
The SOS Backroom Lounge0 Where salon owners and mangers gather for real talk , real growth! Find out more here!